Otherworld is a project that bridged the gap between Red Deer’s commercial work and art-based installation pieces. It was our clients’ first permanent space which allowed an opportunity for us to contribute to the refinement of their identity as a games arcade in London in 2019. We developed the concept around altering a guest’s experience of reality upon entering the space as a preamble to entering the virtual world. Taking cues from Dan Flavin and James Turrell, it followed that in order to approach the design of a space dedicated to the virtual world we must disrupt the visitors’ experience of the physical world. We chose light to be our main focus as it uses allowed us to explore this breakdown in perception. Working in collaboration with Voodoo Vision, we installed a bespoke system of almost 7000 individually addressable LEDs, all controlled and mapped centrally via Madrix software. Neon was replaced with an LED equivalent to ensure colour control. The subtle use of light on the arched ceiling or the overt use of lighting at the bar emphasizes the thoughtfulness that went into the placing of each light. The design of the physical space was intentionally paired back and made as minimal as possible to ensure that light created the main element of the interior. By using fading colours to breakdown corners, angles and forms and direct lighting to accentuate them, the experience of the space is elusive, malleable and fluid, just like the virtual world in which the user is about to experience. This project won the People Choice award for Entertainment Venue of the Year at the 2020 Frame Awards

Photography © Mariell Lind Hansen

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